Lubricant Buyers

Have Changed.

Have You?

Over 1,000 lubricant buyers told us what they want from their suppliers, and it’s not what most sales teams are doing. The Buyer Revolution turns these insights into the skills, tools, and strategies your team needs to win.

Enrol Today

Your customers’ buying process has changed faster than most sales teams can adapt.

Buyers expect:

  • Immediate, relevant responses
  • Sellers who understand their challenges before the first meeting
  • Clear, jargon-free communication backed by data and evidence

Fail to deliver, and you’re replaced – often without knowing why.

83.3% of buyers say they feel disappointed when an account manager is unprepared.

This is not theory - it’s based on real feedback from industry buyers who told us what actually matters in today’s market

In this course you’ll learn how to:

  • Be visible during their self-research, before they reach out

  • Respond in ways they expect, not just when it suits you

  • Combine personal credibility with brand trust to stand out

  • Engage buyers in their world - amid complexity, ambiguity, and competing roles

You’ll no longer be a pitch - they’ll choose you because you’ve shown up authentically.

This is your chance to lead the revolution.

 

The Buyer Revolution

In the world of lubricant procurement, a transformative shift is underway- the Buyer Revolution. This comprehensive research program, aptly named “The Buyer Revolution,” is designed to unravel the intricate layers of the B2B lubricant buyer experience. Our focus centres on empowering the buyer within this evolving landscape, recognising their role as decision-makers and influencers. With data collected from a research project in collaboration with Lube Magazine, the No 1 European lubricant magazine and official journal of the UEIL and ILMA – The Independent Lubricant Manufacturers Association.

We now bring you the online training course that helps take the results of this research and turn it's insight to action and results.

Learn more

Introducing The Buyer Revolution: The Online Course 

 

  • Master the skills buyers value most
  • Turn every customer touchpoint into opportunity
  • Bite-sized, high-impact lessons you can apply instantly
  • Real-world industry examples from the lubricants sector
  • Lifetime access to updates

What you will learn:  

 

Module 1: Solve your own Problems

  • Understand the key buying motivations and behaviours of lubricant customers.
  • Analyse practical implications of the dataset for your sales and marketing strategies.
  • Develop actionable plans to improve customer engagement and retention.

 

Module 2: Speed of Response 

  • Understand the critical role of response speed in influencing buyer decisions and maintaining relationships.
  • Explore the balance between speed and quality of responses in customer interactions.
  • Develop practical strategies to improve response times while ensuring accuracy and value.

Module 3: People or brand?

  • Leave with actionable steps to optimise personalisation in line with buyer preferences.
  • Understand preferences between company and corporate messaging and the personal touch.
  • Develop strategies for embracing the opportunity for personalisation and communication.

 

Module 4: Day to Day Activities

  • Understand buyer behaviours and time allocation to better align sales efforts.
  • Develop strategies for engaging buyers during their preferred times and methods.
  • Leave with actionable steps to optimise daily sales activities for maximum impact.

Module 5: The Account Manager

  • Highlight key areas of opportunity for your sales and commercial teams to promote maximum efficiency and effectiveness.
  • Explore the key data and how this impacts the role and behaviours of the modern sales rep and account manager.
  • Challenge the norm and identify new opportunities to explore for better account management.

This is a self-paced course. You get immediate access to all modules.

 

Each lesson is short, focused, and backed by real data


Every video includes actions you can apply today


You’ll get a downloadable journal to track your revolution

 

Lifetime access.
No recurring fees.
Downloadable resources included.

 

You might be wondering: “What makes this different?”

Fair question.

This isn’t another digital sales course full of generic advice and buzzwords.


This was built by experts in the lubricant sector in response to real world buyer input from across the lubricant chain.

 

It’s practical, relevant, and instantly usable.

 

You’ll learn the exact strategies top-performing salespeople are using right now to stay ahead of changing buyer behaviour and how to make it your edge.

Enrol Now

What our customers say

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