Lubricant Buyers Have Changed.
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Has Your Sales Team Kept Up?
Over 1,000 lubricant buyers told us what they want from their suppliers, and it’s not what most sales teams are doing. The Buyer Revolution turns these insights into the skills, tools, and strategies your team needs to win.
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Module 1: Solve your own Problems
- Understand the key buying motivations and behaviours of lubricant customers.
- Analyse practical implications of the dataset for your sales and marketing strategies.
- Develop actionable plans to improve customer engagement and retention.
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Module 2: Speed of ResponseÂ
- Understand the critical role of response speed in influencing buyer decisions and maintaining relationships.
- Explore the balance between speed and quality of responses in customer interactions.
- Develop practical strategies to improve response times while ensuring accuracy and value.
Module 3: People or brand?
- Leave with actionable steps to optimise personalisation in line with buyer preferences.
- Understand preferences between company and corporate messaging and the personal touch.
- Develop strategies for embracing the opportunity for personalisation and communication.
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Module 4:Â Day to Day Activities
- Understand buyer behaviours and time allocation to better align sales efforts.
- Develop strategies for engaging buyers during their preferred times and methods.
- Leave with actionable steps to optimise daily sales activities for maximum impact.
Module 5: The Account Manager
- Highlight key areas of opportunity for your sales and commercial teams to promote maximum efficiency and effectiveness.
- Explore the key data and how this impacts the role and behaviours of the modern sales rep and account manager.
- Challenge the norm and identify new opportunities to explore for better account management.
GET INSTANT ACCESS TO
THEÂ BUYER REVOLUTION
Ready to become the seller your buyer actually wants to talk to?